As job applicants, we often wonder whether a cover letter is really necessary. The answer is yes! A well-crafted cover letter can set you apart from other candidates and secure you that first round interview. It can evoke emotions in the reader, which a resume cannot do, and gives you an opportunity to highlight why you are the right fit for the job. In this article, we will go over the three key things that can make or break your cover letter, and how you can use them to increase your chances of landing an interview.
- Start with a Connection
The first and most important step is to start your cover letter by mentioning a connection with the company. This will keep the reader interested and reading past the first paragraph. To do this, you need to research the company and the industry to find common ground. Speak with industry professionals and ask them targeted questions, designed to provide you with specific insight into the role and industry. For example, you could ask what they find most rewarding about their current role. This will help you show the recruiters that you have done your homework and understand what the company is looking for in a candidate.
If you’re applying for a role that involves a software product, such as Google Ads, Facebook Ads, Salesforce CRM, or Amazon AWS, you can also go to websites such as G2 and Capterra to get a firsthand look at customer testimonials and reviews. This will help you get a basic understanding of the product in a short amount of time.
Remember, the connection you mention in your cover letter should be relatable to the reader, who is often the recruiter or hiring manager. If you’re applying for a position at Apple, for example, don’t mention how you plan to come up with the next big iPhone idea. Instead, talk about their emphasis on privacy and how it’s impacting the advertising industry. If you’re a fresh graduate and less experienced than other candidates, this first paragraph is even more important. You need to convince the hiring manager that your motivation, energy, and willingness to learn will make you a stronger addition to the team.
- Be Purposeful with Information
Each paragraph and sentence in your cover letter should have a purpose. Skip the generic introductions like “Hi, my name is John, and I’m currently working at X and applying for Y position”. Your resume and online application already provide that information. Instead, focus on why you should be considered for a first round interview. Highlight your relevant achievements and skills that tie into the responsibilities of the role you’re applying for. Focus on the most important factors that the recruiters are looking for, such as deal size, project management skills, and reliability.
- End with a Strong Finish
The last paragraph of your cover letter can be a bit more generic, since it’s more about summarizing your qualifications and expressing your interest in the position. You can mention your enthusiasm for the company and the role, and how you believe you can contribute to its success. Close your cover letter with a strong call to action, like requesting an interview or thanking the reader for their time.
In conclusion, a well-crafted cover letter can give you an advantage over other candidates and secure you that first round interview. Start with a connection, be purposeful with information, and end with a strong finish. Do your research, focus on the most important factors, and show the recruiters why you are the right fit for the job.